Writing a book takes a lot of time, right?
And what happens? You start with good intentions to write your book then life gets in the way. Attracting client work takes priority as you can see how that can bring in an income to your business, and the book keeps on going on the back-burner.
So how would you like to see how you can make money from writing your book at all stages – whether you’re still writing it, are in the finishing stages or have already launched it? Continue reading
Do you want to get your message out to thousands of people and tell them about your book?
One of the ways I’m promoting my upcoming book launch is by using a tool called Thunderclap.
Described as an online flash mob, it’s a great way to get a message out to many social media followers at any one time, allowing you to reach more people with your promotion.
*** Please can you support me at this link: http://thndr.me/mRshvV ***
And if you’d like more information about Thunderclap, how it works, and how you can sign up, please read on.
Why would you give away a free book?
My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book.
What do you think about this strategy? Are you horrified or does it make some sense?
Writing a book to build your business isn’t just about making money from sales.
Of course, I’d advise you follow the strategy to get to no. 1 on Amazon.
I’d advise you to sell your book at events and via your website.
I’d also suggest that you carry a copy with you at all times, that you can use as a networking prop or sell to anyone who wants one.
And there is something nice about getting a royalty payment in your bank account, or taking cold hard cash for the sale of your book.
In this blog, I’m not saying that you can’t or shouldn’t sell your book – as I do, and encourage my clients to do the same – but there are other ways to use it as a successful business building tool and there are times when I suggest that you give away a free book. Continue reading
I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews.
Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell your book to more people than your best mate, your mum and your clients.
The thing about writing a book is that you can reach more people with your message. Through platforms like Amazon (and others are available!) you can get your book out to people all around the world, and grow your business from this base if you have the other fundamentals right first.
As a new author, there are many things you can do to get more publicity. Things like talking about your book to anyone who will listen (especially those who will support your PR campaign!), getting clear on your message and how to tell your story, and what actually makes you different.
If you’re writing a book as a business building tool, how important is it that you write a bestselling book?
Here’s the case for and against having a bestselling book.
I’d love to know which you choose to do!
The case against having a bestselling book
Last year I was at a networking event with one of my clients, who had just launched her book. She was asked by another member what her goal was for her book. How many copies does she want to sell? And how will she feel when the book becomes a bestseller?
If you missed my webinar earlier this week, you’ll have missed the big reveal of the cover of my new book, Book Marketing Made Simple, which will be out in May. Book offer – read on to find out how you can get a free copy 🙂
This book came about because I found that I was saying the same things again and again to my clients when it come to book marketing strategies.
So I decided to put my knowledge into a book.
Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.
And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.
I talk a lot about writing a business building book, so I thought it might be useful to define what I mean.
A business building book is not about ‘buy my stuff’ or ‘sell sell sell’. It’s an authentic way to connect with your ideal reader and reach those who may not have heard of you before. It doesn’t have to be icky. Actually having a great book is a great sales tool in your hand without it feeling salesy!
In my view, a good business building book is one that: Continue reading
There are many things to think about when you’re writing a book, and often it can feel overwhelming.
Where do you start?
What are the steps on the journey?
How do you get published?
Which are the best ways to market your book?
How much will it cost?
These are all valid and important questions and the one I want to answer today is this: