I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews.
Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell your book to more people than your best mate, your mum and your clients.
The thing about writing a book is that you can reach more people with your message. Through platforms like Amazon (and others are available!) you can get your book out to people all around the world, and grow your business from this base if you have the other fundamentals right first.
As a new author, there are many things you can do to get more publicity. Things like talking about your book to anyone who will listen (especially those who will support your PR campaign!), getting clear on your message and how to tell your story, and what actually makes you different.
If you’re writing a book as a business building tool, how important is it that you write a bestselling book?
Here’s the case for and against having a bestselling book.
I’d love to know which you choose to do!
The case against having a bestselling book
Last year I was at a networking event with one of my clients, who had just launched her book. She was asked by another member what her goal was for her book. How many copies does she want to sell? And how will she feel when the book becomes a bestseller?
If you missed my webinar earlier this week, you’ll have missed the big reveal of the cover of my new book, Book Marketing Made Simple, which will be out in May. Book offer – read on to find out how you can get a free copy 🙂
This book came about because I found that I was saying the same things again and again to my clients when it come to book marketing strategies.
So I decided to put my knowledge into a book.
Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.
And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.
I talk a lot about writing a business building book, so I thought it might be useful to define what I mean.
A business building book is not about ‘buy my stuff’ or ‘sell sell sell’. It’s an authentic way to connect with your ideal reader and reach those who may not have heard of you before. It doesn’t have to be icky. Actually having a great book is a great sales tool in your hand without it feeling salesy!
In my view, a good business building book is one that: Continue reading
There are many things to think about when you’re writing a book, and often it can feel overwhelming.
Where do you start?
What are the steps on the journey?
How do you get published?
Which are the best ways to market your book?
How much will it cost?
These are all valid and important questions and the one I want to answer today is this:
One of the things that many people don’t think about when they start to write their book is marketing it.
They start with an idea, they may well plan it out, develop their structure and then they begin writing their book.
Many brilliant authors fail to market their book until the writing is well underway. And this is too late. You can have the best book in the world, but with a poor marketing plan, it will struggle to be successful.
If you’re writing a book to build your business – or indeed any book – you need to start marketing your book before you start to write it.
This was wise advice given by Helen McCusker from Bookollective at our recent Author’s Journey event and I agree totally. That’s why I’ve written my new book, Book Marketing Made Simple, to tell you where to start. Continue reading
When I rebranded as the Book Mentor, Librotas, I had a dream to set up a one stop shop for business authors, where I could provide all the support they would need to plan, write, publish and market their books successfully. And to some extent I did. I had a team in place that could help my clients with the areas where I didn’t have expertise – like editing, proofreading, design and publishing.
But now I have an exciting announcement.
This month I am launching ‘Librotas Books’, a publishing arm of Librotas to help business authors to publish their books easily and effectively. I’ve partnered with Sam Pearce at Swatt Design to provide a bespoke and comprehensive service for our clients.
Like many of my clients, Helen has dreamed of writing a book for many years. She knew that she wanted to help more people, and with limited time available, writing books was the perfect solution.
And after reading the first chapter of Your Book is the Hook, she hired me for support to write them!