Blog | Karen Williams Book Mentor Librotas

Thunderclap – a book launch promotion tool

Thunderclap - Book Marketing Made SimpleOne of the ways I’m promoting my upcoming book launch is by using a tool called Thunderclap.

Described as an online flash mob, it’s a great way to get a message out to many social media followers at any one time, allowing you to reach more people with your promotion.

*** Please can you support me at this link: http://thndr.me/mRshvV ***

And if you’d like more information about Thunderclap, how it works, and how you can sign up, please read on.

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Should you give away a free book?

free book

Why would you give away a free book?

My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book.

What do you think about this strategy? Are you horrified or does it make some sense?

Writing a book to build your business isn’t just about making money from sales.

Of course, I’d advise you follow the strategy to get to no. 1 on Amazon.

I’d advise you to sell your book at events and via your website.

I’d also suggest that you carry a copy with you at all times, that you can use as a networking prop or sell to anyone who wants one.

And there is something nice about getting a royalty payment in your bank account, or taking cold hard cash for the sale of your book.

In this blog, I’m not saying that you can’t or shouldn’t sell your book – as I do, and encourage my clients to do the same – but there are other ways to use it as a successful business building tool and there are times when I suggest that you give away a free book. Continue reading

Why your book needs Amazon reviews

Amazon reviews

I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews.

Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell your book to more people than your best mate, your mum and your clients.

The thing about writing a book is that you can reach more people with your message. Through platforms like Amazon (and others are available!) you can get your book out to people all around the world, and grow your business from this base if you have the other fundamentals right first.
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Book PR – How to get more publicity for your book

Book PROn Monday I interviewed my good friend Esther Harris from Bookollective, and she shared her top tips to get book PR.

You can listen to the interview here.

As a new author, there are many things you can do to get more publicity. Things like talking about your book to anyone who will listen (especially those who will support your PR campaign!), getting clear on your message and how to tell your story, and what actually makes you different.

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Is writing a bestselling book important?

bestselling book

If you’re writing a book as a business building tool, how important is it that you write a bestselling book?

Here’s the case for and against having a bestselling book.

I’d love to know which you choose to do!

The case against having a bestselling book

Last year I was at a networking event with one of my clients, who had just launched her book. She was asked by another member what her goal was for her book. How many copies does she want to sell? And how will she feel when the book becomes a bestseller?

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Book offer – want a free copy of my new book?

Book Marketing Made Simple Book OfferIf you missed my webinar earlier this week, you’ll have missed the big reveal of the cover of my new book, Book Marketing Made Simple, which will be out in May. Book offer – read on to find out how you can get a free copy 🙂

This book came about because I found that I was saying the same things again and again to my clients when it come to book marketing strategies.

So I decided to put my knowledge into a book.

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The 3 stages of book marketing

book marketing

Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.

And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.

In my opinion, there are three stages of book marketing:
1. Pre-launch marketing
2. Book launch strategies
3. Post-launch promotion
Each of these require a very different approach, and I’d like to share them with you in this week’s blog.

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What is a business building book?

business building book

I talk a lot about writing a business building book, so I thought it might be useful to define what I mean.

A business building book is not about ‘buy my stuff’ or ‘sell sell sell’. It’s an authentic way to connect with your ideal reader and reach those who may not have heard of you before. It doesn’t have to be icky. Actually having a great book is a great sales tool in your hand without it feeling salesy!

In my view, a good business building book is one that: Continue reading

7 things to avoid doing with your book

avoid doing

There are many things to think about when you’re writing a book, and often it can feel overwhelming.

Where do you start?
What are the steps on the journey?
How do you get published?
Which are the best ways to market your book?
How much will it cost?

These are all valid and important questions and the one I want to answer today is this:

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When do you need to start marketing your book?

start marketing your book keyOne of the things that many people don’t think about when they start to write their book is marketing it.

They start with an idea, they may well plan it out, develop their structure and then they begin writing their book.

Many brilliant authors fail to market their book until the writing is well underway. And this is too late. You can have the best book in the world, but with a poor marketing plan, it will struggle to be successful.

If you’re writing a book to build your business – or indeed any book – you need to start marketing your book before you start to write it.

This was wise advice given by Helen McCusker from Bookollective at our recent Author’s Journey event and I agree totally. That’s why I’ve written my new book, Book Marketing Made Simple, to tell you where to start. Continue reading

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