On my recent Book Masterclass, I talked about how difficult it can be for some business authors to choose the right topic for their book.
They often have lots of ideas, lots of knowledge and then they struggle to put together the perfect book structure.
If you don’t start with a structure, then the book will be very hard to write, and even harder for your reader to read.
You’ll probably bounce around on many different topics, and there may not be a strong theme.
You may face writer’s block, start to doubt yourself and also lose momentum with writing and finishing your book. Continue reading
The challenge was the catalyst that helped him to get his focus back, gave him clarity and the motivation to finish what he started.
Remarkably, Steve went from a standing start to 20,000 words in the first week and ended with 60,000 words at the end of the challenge.
It was the kick start that he needed and Steve published his book, Portfolio Careers in May 2017.
Interview with Steve Preston
I’ve known Steve for many years and in our interview, he shares his own personal story and the motivation behind writing his books, as well as many tips that will help you on your book writing journey, whether you’ve just started or are experienced in writing books.
He finishes the interview with his top 3 tips for budding authors.
So settle down with a cuppa or go for a walk with us in your headphones, and listen to this inspirational interview.
And if you want to be like Steve and focus on your book this summer, whether you want to write 10,000 words or 60,000, then here’s the link to sign up for the Summer Book Challenge.
I’ll be talking about these in more detail in my upcoming Book Masterclass, and in the meantime, I’d like to mention the fourth one in this week’s blog post and give you some tips if you’re struggling in this area.
One thing that many of my clients struggle with is finding time to write their book. Continue reading
I’m really excited about our upcoming writing retreat in Spain, which is one of my highlights of the year!
We’ve had a few questions, so thought I’d respond to them in this blog. If you have any further questions, please contact me and I’ll be back to you on an individual basis.
What is the ‘writing retreat’?
The writing retreat is a great opportunity for you to join my team and I in Spain for 5 nights to work on your book. We will support you at whatever stage you’re at, whether you’ve just started, are writing, in the editing stage, or are planning your marketing.
It’s not easy writing a book. Many people struggle to get started and even more people start but never finish.
So let me introduce you to my clients and their books.
Thriving Abroad by Louise Wiles and Evelyn Simpson
In the third section of Book Marketing Made Simple, I mention dozens of ways you can use your book to build your business. And actually you don’t need to wait for your book to be finished, published and launched to do some of these.
Your book is the vehicle that enables you to educate and widen your audience, reach more people and change lives through your knowledge and expertise.
But very few people make money from book sales alone. They’ll often seek other ways to use their book to build their business.
One of the things that many of my clients do is take their book and turn it into other valuable content, like an online product or programme. Continue reading
But that wasn’t the sole purpose of my book launch.
It was part of a bigger plan to help reach more people with the book, and support those who wish to write and publish their books successfully.
However, the resulting Amazon bestseller status certainly made it worthwhile putting the launch plans into place!
I’m often asked ‘How easy is it to become an Amazon bestseller and hit the no. 1 spot?’ So I decided to share my thoughts in this blog.
Book Marketing Made Simple Book Launch: Wednesday 7 June, online
The Big Dipper Book Launch: Monday 19 June, Southampton
Bookollective event: Wednesday 28 June, London
How to be a Lady Who Leaves Book Launch: Thursday 29 June, York
Author‘s Journey networking event: Friday 30 June, Edinburgh
Then we’ll be in Edinburgh for the Author‘s Journey event, a low cost evening networking event for authors, would-be authors and anyone interested in the book industry. I will be talking about my new book, Book Marketing Made Simple, and Helen Monaghan from Successful Business Minds will be talking about her journey.
Planning and writing mini-retreat: 1-2 July 2017, Edinburgh
Over the weekend in Edinburgh, Sheryl and I are running our 2 day mini-retreat, which is perfect if you’re in the getting started phase of your book. We’ll take you through the entire 6 step process to nail your topic, plan your best book, tips for writing, learn how to get published, and strategies to market your book. Leave with a plan to get started!
10,000 Word Summer Book Challenge: runs throughout August, online
I’ll be running the online challenge again to help you to focus on writing your book and encourage you to focus on your first or next 10,000 words with group webinars and regular tips. Details to follow soon.
Writing retreat: 21-26 September 2017, SW Spain
For some late summer sun, spend 5 days with my team and me in the beautiful Andalucian Mountains for our annual writing retreat, where you’ll get coaching and mentoring support to write your book, edit it, or work on your marketing plan. This is the perfect opportunity to focus on your book, and have an all inclusive break at the same time!
Author‘s Journey networking event: Friday 20 October, Portsmouth
We’ll be back in Portsmouth for our final Author‘s Journey event of the year, ideal for authors, would-be authors and anyone interested in the book industry.
I hope to see you on one of these events very soon, and let me know if you have any questions.
Yesterday I had the privilege of interviewing the Compassionate Business Mentor, Alisoun Mackenzie, and chatting about her new book. Alisoun and I met in Edinburgh last year at a client’s book launch. I knew then that we had some great collaborations ahead and this is the first.
Alisoun Mackenzie wrote her second book, Give to Profit, after realising something was missing in her business. Then a chance trip to Rwanda accidentally changed her life – and her business. This helped her to support charitable causes, build her business doing more of what she loves, and make a bigger difference in the world.
She later realised that many solopreneurs would love to give to charity and support social causes alongside running their business, but many don’t know where to start or what to consider, and how to integrate charitable giving into their business – hence this book.
Click below to watch the interview.
Writing a book takes a lot of time, right?
And what happens? You start with good intentions to write your book then life gets in the way. Attracting client work takes priority as you can see how that can bring in an income to your business, and the book keeps on going on the back-burner.
So how would you like to see how you can make money from writing your book at all stages – whether you’re still writing it, are in the finishing stages or have already launched it? Continue reading