A few of my clients have kindly given their time to tell you what they think about working with me, how their book has helped their business, and their advice to those embarking on the journey. You can listen to the first interview here.
If you’ve been reading my blogs for a while, you’ll know that anyone can write a book. BUT it takes the right strategies to write a successful business building book. This was something that I talked about in this week’s book masterclass where I shared my tips on writing a book.
There’s nothing worse than spending your time and energy writing a book, then finding that nobody buys it.
I’d hate for you to have a cupboard or garage full of books that you can never sell.
Most importantly I’d like to ensure that your book builds your business.
Many business authors find themselves stuck when getting started with their book.
They have lots of ideas, many things they could share, but no idea how to create the framework and start writing their book.
And some do start writing. But then they get frustrated when they’re not sure where to take their words next.
That’s why I’m running my next Book Masterclass on Monday 9 January, and will be talking about the 10 things you need in place to create a book that sells (click the link above to listen to the recording).
As Benjamin Franklin supposedly once said, “If you fail to plan, you are planning to fail.”
You’ll know this is true if you had a grand plan for writing a book this year, and it simply hasn’t happened.
There are all sorts of things that can get in the way – not enough time, not enough focus, lack of structure, overwhelm, or simply not making it a priority in your life. Continue reading
There are a lot of people talking about writing a book at the moment. And there are many people claiming to say that they can help you.
I’ve lost count of the number of so-called experts telling you that you can write a book in a weekend, and setting unrealistic expectations.
Writing a book has become common place in the business community over the last few years. The question ‘how to get a book published?’ is one asked by many.
With the rise in partnership publishing, self-publishing, and eBooks, it’s easier than ever to see your name on the front cover of a book.
Most well known ‘experts’ have published at least one book, as they know it’s a great way to reach more people and build their credibility. But it can be a struggle to get clear on your message, know who you’re writing a book for, and using your book to attract more clients and grow your business.
So what are the steps you need to take to get a book published and who needs to be on your book publishing team?
If you’re writing a book, would you prefer to do it the hard way or the easy way?
A book is a big project and it’s not one to be taken lightly. It will take you time to write it. It will be a big part of your life for many months or more. And then you’ve got to publish it and market it!
You need to be committed to writing a book. You need time in your diary, and you need to have a plan to get it done.
And if you’re not sure where to start, here are my tips to help you to do it.
The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader’s attention, and makes an impact with those who need to hear your message.
But it’s not always easy to find the right idea. There may be lots of things going on in your head, and you’ve got to pick the right one for now.
But having a dream to write a book is one thing, and putting your ideas into action is another!
The main problem with many business authors is that they have lots of ideas. They don’t know how to pick the right message. They struggle with structuring their topic, and they may be woolly about who their book is for. That’s where I can help.
When I work with my clients, the process of writing the book enables them to get clearer on their message, polish their elevator pitch, and of course publishing their book is the icing on the cake!
This was a question that I was asked by Louise Evans last week. I was in Florence for her book launch party. She asked me the question when we met for dinner a couple of days before to discuss her event.
As Louise’s book mentor, I’ve supported her to write 5 Chairs 5 Choices. A leadership trainer and coach, Louise works with organisations in Italy and internationally. Her book showcases her ‘5 Chairs’ process which helps people to master their communication, own their behaviours, and gives them the tools to manage the behaviours of others.
Anyway back to the question: ‘What do you enjoy most about your work?’ Continue reading