Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.
And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.
I talk a lot about writing a business building book, so I thought it might be useful to define what I mean.
A business building book is not about ‘buy my stuff’ or ‘sell sell sell’. It’s an authentic way to connect with your ideal reader and reach those who may not have heard of you before. It doesn’t have to be icky. Actually having a great book is a great sales tool in your hand without it feeling salesy!
In my view, a good business building book is one that: Continue reading
There are many things to think about when you’re writing a book, and often it can feel overwhelming.
Where do you start?
What are the steps on the journey?
How do you get published?
Which are the best ways to market your book?
How much will it cost?
These are all valid and important questions and the one I want to answer today is this:
One of the things that many people don’t think about when they start to write their book is marketing it.
They start with an idea, they may well plan it out, develop their structure and then they begin writing their book.
Many brilliant authors fail to market their book until the writing is well underway. And this is too late. You can have the best book in the world, but with a poor marketing plan, it will struggle to be successful.
If you’re writing a book to build your business – or indeed any book – you need to start marketing your book before you start to write it.
This was wise advice given by Helen McCusker from Bookollective at our recent Author’s Journey event and I agree totally. That’s why I’ve written my new book, Book Marketing Made Simple, to tell you where to start. Continue reading
When I rebranded as the Book Mentor, Librotas, I had a dream to set up a one stop shop for business authors, where I could provide all the support they would need to plan, write, publish and market their books successfully. And to some extent I did. I had a team in place that could help my clients with the areas where I didn’t have expertise – like editing, proofreading, design and publishing.
But now I have an exciting announcement.
This month I am launching ‘Librotas Books’, a publishing arm of Librotas to help business authors to publish their books easily and effectively. I’ve partnered with Sam Pearce at Swatt Design to provide a bespoke and comprehensive service for our clients.
Like many of my clients, Helen has dreamed of writing a book for many years. She knew that she wanted to help more people, and with limited time available, writing books was the perfect solution.
And after reading the first chapter of Your Book is the Hook, she hired me for support to write them!
I’d like to give you advance notice of this event, so that you can schedule it into your diary!
Here’s the link to more information: www.writingretreats.co.uk.
If, like many people, you have good intentions to write your book, but it’s always going on the back burner, then do read on.
I was recently agonising over the book title for my next book. I had a working title, but as I did my final edits, I found it didn’t fit anymore, and I was starting to call it ‘The Book With No Name‘.
Although I had many ideas, none of them were giving me the wow factor and making me feel excited. And if I felt that way, how could I make an impact with it? What’s more, as I talk about choosing the right book title in the book, I really do need to lead by example!
With a book title, it needs to grab the attention of your ideal reader. In this instance you’re appealing to two very distinct groups of people – those who are already in your community (where the book title may not be so important), and those who don’t know you yet, who need to be able to find your book, and will be influenced by the book title and what people say about it.
After attending the Planning and Writing Mini-retreat in 2016, Sian has been focusing on writing her second book. After spending 7 tough years on the streets of Scotland and later experiencing burn out, she is now an award- winning health coach. Her inspiration is to support entrepreneurs who are so determined to build their dream business, that they forget to take care of themselves!
A few of my clients have kindly given their time to tell you what they think about working with me, how their book has helped their business, and their advice to those embarking on the journey. You can listen to the first interview here.