Blog | Karen Williams Book Mentor Librotas - Part 37

Did you see this?

I’m sure you know what it’s like, you are balancing loads of balls in the air to get your business working for you and you then remember some of the great stuff you have done already. It’s not about dropping the balls, just throwing them higher occasionally.

Now what am I blabbering on about?  Well remember all the help you have received to promote and market your business.  Why? Well I forgot to tell you about this great piece of publicity I got when I was on holiday and then didn’t tell you all about it!  I’d love to hear what you think.

Did you get all of the ten tips?

Over the last couple of months, I’ve been sharing with you snippets from my top 10 tips for coaches – did you manage to download them?  If not, just go to and you will also pickup a copy of the report, What stops coaches from running a successful business?

In the reports you will discover some of the snippets from my upcoming book and also tips from some of the best known coaches in the UK and US. And you will also get weekly updates from me to make your coaching business a success.

When did you last work ON your business?

Sorry for the lack of posts over the last couple of weeks.  I’ve been getting back into the swing of things whilst getting my business structure in order, following my recent break in Australia.  Although my supervisor can’t see my mixed metaphor – and I’ve talked to her today about getting more swing in my life and less of the structure!

But in saying this, one of the things I’ve noticed is that I need to take more time to work on my business rather than in my business.  If you listened to my recent teleclass, you will notice that I talked about the Emyth Revisited and this is one of the key messages. 

When you work on your business you check what you have in place, you plan for the future and you celebrate your successes.  Otherwise, to use another metaphor, you find it hard to see the wood for the trees, or you feel out of control or generally feel out of sorts. 

If you work on your business, this is what you can do:

  • You can focus on your plans and dreams and then when you work in your business, you can check that everything you do is getting you to this end goal.
  • You can make sure you are meeting your clients needs by refocusing on your service or product.  By evaluating what you do, you can ensure this provides what they want.
  • You can also make time to do some market research to find out the current needs of your clients.
  • You can take time to evaluate your options to increase your company’s visibility and who you need to contact to do this.
  • You can work out what you can delegate to others and what you need to do yourself.

What else can you do when you take time to work on your business?

Tip 10 Live an inspired life yourself

This is the final tip from the top 10 tips for coaches at  Let me leave with you a snippet from tip number 10.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” – Brian Tracy

Consciously female coach, Dawn Breslin says “You have to live it yourself, live an inspired life. You can’t teach anyone to have it; you can’t create it unless you are doing it. So you’ve got to construct it so you are oozing out. It is about loving your clients, about healing. I will believe in you, love you, nurture you, direct you to get you to where you want to go. I have got my life in balance which is really important. If you are loaded with baggage, how are you going to teach people?”

Supercoach, Michael Neill says “It may seem obvious, but it’s difficult to build a successful coaching business when your life sucks.  Sort your own life out as you go, and this will free your energy to build your coaching business”.

Tip 9 Get the mindset for success

As you have seen from the other tips, to run a successful coaching business, you need a range of skills, techniques and abilities, but the theme that runs through my new book is that most importantly, you need to get the mindset for success.

If you don’t have the right mindset, focus or belief it can be hard to motivate yourself to get out and network, follow up potential clients or in fact, do anything at all.  If you are struggling to get your business off the ground, it can feel easier to give up than take action.  We may tell our clients to feel the fear and do it anyway, but we need to do it ourselves as well.

To get tips on how to get the right mindset for success, sign up for the next tip at and you will get the full top 10 tips next week.

Tip 8 Get known for the right reasons

To get known, many people will attempt some kind of networking.  Most people will get out there and find local events and start to build relationships with potential joint venture partners, connections and you may even find clients too.  It can be a lonely business, especially if you run your coaching business from home, so these connections are essential for you success… To receive the full top 10 tips for coaches, register at if you haven’t done so already.  You will also hear advice from Duncan Brodie and Marian Way.

Tip 7 Get ahead of the competition

As you will know from following the last tip, once you position yourself as an expert, it makes it easier to focus your marketing and therefore get the clients that you want to serve in your business.  But what else can you do to get ahead of the competition? Well I do need to mention that you need to be a great coach. I have to say that training and experience has to be number one… To read the full tip and hear from Supercoach, Michael Neill, register now at

Tip 6 Become an expert

In tip 5 I touched on how you can get clients, and to be perfectly honest, most coaches find that they get more clients is when they have an area of expertise.  Now I will put a caveat on this statement as not everyone I interviewed for my book agreed with this statement, however, it can help to position you are the go-to person for potential clients to get a particular solution… To see the full post, just go to and find out how what Duncan Brodie and Steve Marriott did to become experts in their field – the full tip will come out tomorrow.

Tip 5 How to get clients

When I did research earlier this year, around 60% of the coaches I surveyed for the What stops coaches from running a successful business? report, raised ‘getting, finding and retaining clients’ as a key issue when it came to their business success.  To be perfectly frank, there are dozens of ways to get clients…

To see the full post, register at and you will receive the report, What stops coaches from running a successful coaching business?  You will also learn one of Suzy Greaves’ great ideas on how to get clients.

Tip 3 Get business skills rather than busyness skills

The third tip of the Top 10 Success Tips for Coaches is get business skills rather than busyness skills!

How often do you find that you are busy doing stuff in your business but are not bringing in enough income? We can all be busy, but unless you are out there making money, you are going to find it hard to run a successful business…

To get immediate access to the full post, just go to and discover what action you can take to get the results you desire in your business.  You can also find out what Transformational Coach Gladeana McMahon has to say as she has been running her business for more than 20 years.

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