Blog | Karen Williams Book Mentor Librotas - Part 37

Your Q&A opportunity

As you are aware, my book, The Secrets of Successful Coaches is out very soon.

For my book, I had the fortune of interviewing and modelling some very successful coaches who shared so much of their knowledge.  It was this information and my own experience that enabled me to design the format of the book.  I interviewed Allison Marlowe, Blaire Palmer, Dawn Breslin, Duncan Brodie, Gladeana McMahon, Hannah McNamara, Marian Way, Michael Neill, Steve Marriott, Suparna Dhar and Suzy Greaves.

They shared the mistakes they made, the lessons they learnt, their business successes and much much more.

I am delighted to announce that I have secured additional interviews with some of these amazing business masters over the coming month and the best thing about it, is that you get to ask the questions.  What burning questions do you have for the experts?

Please leave your comments below.  But please be quick as I have the first interview scheduled for Thursday morning!

This series of interviews will be available to you in the New Year and I can’t wait to share even more amazing information with you.

Are you self aware? – here is a great tool for you!

Have you heard of Johari’s window?  If not, this is a great tool for you and your clients.

Johari’s window is a widely used model used to demonstrate self awareness, and is often used as a personal development tool and to develop relationship and team skills.

It concentrates on four segments of self awareness representing one’s feelings, experience, views, attitudes, skills, intentions, and motivation.  It is usually shown as a square with four quadrants representing the following areas.

1. The first area is the open area – this is what is known by yourself and others, so this will include the strengths, weaknesses, skills and talents that you and others see.

2. The second area is the blindspot – this includes what others see, but you may not be aware of.

3. The third area is the hidden area – this includes what you know about yourself but you do not share this with others and may include a facade you may put on to prevent yourself from revealing information to others.

4. The fourth area is the unknown area – this includes information or skills that you and your peers do not know about, which could include an ability that you rarely use or a hidden talent.

So in a nutshell, the more you know about yourself, the more effective you can be as you can reduce the size of the unknown area and your blindspots.  When you take time to recognise and work to your strengths, it is easier to maximise your true potential.  You can discover what you think of yourself and find out what other people think of you, and see the gaps and similarities that occur.

My supervisor recently shared this great online Johari Window tool with me, so go to to access it and find out more about you! Let me know how you get on.

What is your story?

If you learn from many of the great business people out there, they all have a story.  You hear the rags to riches tales.  You also hear the stories of people who have been in a particular situation and gotten through the other side, so now they help other people who are in that situation themselves.

But stories are not limited to the rich and famous, we all have our story to tell.  And in doing so people can relate to your authenticity and honesty and they can see how they can take action to make their life work for them as well.

If you listened to my latest teleclass you will have discovered I had a story that I didn’t even realise I had a couple of years ago, one that has demonstrated my own growth, learnings, personal achievements and the ability to share my experiences and knowledge with my clients too.

So what is in your story?

Even if you don’t think you have a story, consider what you have achieved and what you have done to get where you are today.  Think about the challenges and the achievements, the successes and the disappointments.

Then once you have written down your story, why don’t you write the next chapter?

I’d love to hear from you – please leave your comments below.

“People have forgotten how to tell a story. Stories don’t have a middle or an end anymore. They usually have a beginning that never stops beginning” –Steven Spielberg

This article is taken from my weekly tips – to ensure you receive each and everyone of my tips for your business, register at and get two free reports to kick start your business.

Did you see this?

I’m sure you know what it’s like, you are balancing loads of balls in the air to get your business working for you and you then remember some of the great stuff you have done already. It’s not about dropping the balls, just throwing them higher occasionally.

Now what am I blabbering on about?  Well remember all the help you have received to promote and market your business.  Why? Well I forgot to tell you about this great piece of publicity I got when I was on holiday and then didn’t tell you all about it!  I’d love to hear what you think.

Did you get all of the ten tips?

Over the last couple of months, I’ve been sharing with you snippets from my top 10 tips for coaches – did you manage to download them?  If not, just go to and you will also pickup a copy of the report, What stops coaches from running a successful business?

In the reports you will discover some of the snippets from my upcoming book and also tips from some of the best known coaches in the UK and US. And you will also get weekly updates from me to make your coaching business a success.

When did you last work ON your business?

Sorry for the lack of posts over the last couple of weeks.  I’ve been getting back into the swing of things whilst getting my business structure in order, following my recent break in Australia.  Although my supervisor can’t see my mixed metaphor – and I’ve talked to her today about getting more swing in my life and less of the structure!

But in saying this, one of the things I’ve noticed is that I need to take more time to work on my business rather than in my business.  If you listened to my recent teleclass, you will notice that I talked about the Emyth Revisited and this is one of the key messages. 

When you work on your business you check what you have in place, you plan for the future and you celebrate your successes.  Otherwise, to use another metaphor, you find it hard to see the wood for the trees, or you feel out of control or generally feel out of sorts. 

If you work on your business, this is what you can do:

  • You can focus on your plans and dreams and then when you work in your business, you can check that everything you do is getting you to this end goal.
  • You can make sure you are meeting your clients needs by refocusing on your service or product.  By evaluating what you do, you can ensure this provides what they want.
  • You can also make time to do some market research to find out the current needs of your clients.
  • You can take time to evaluate your options to increase your company’s visibility and who you need to contact to do this.
  • You can work out what you can delegate to others and what you need to do yourself.

What else can you do when you take time to work on your business?

Tip 10 Live an inspired life yourself

This is the final tip from the top 10 tips for coaches at  Let me leave with you a snippet from tip number 10.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” – Brian Tracy

Consciously female coach, Dawn Breslin says “You have to live it yourself, live an inspired life. You can’t teach anyone to have it; you can’t create it unless you are doing it. So you’ve got to construct it so you are oozing out. It is about loving your clients, about healing. I will believe in you, love you, nurture you, direct you to get you to where you want to go. I have got my life in balance which is really important. If you are loaded with baggage, how are you going to teach people?”

Supercoach, Michael Neill says “It may seem obvious, but it’s difficult to build a successful coaching business when your life sucks.  Sort your own life out as you go, and this will free your energy to build your coaching business”.

Tip 9 Get the mindset for success

As you have seen from the other tips, to run a successful coaching business, you need a range of skills, techniques and abilities, but the theme that runs through my new book is that most importantly, you need to get the mindset for success.

If you don’t have the right mindset, focus or belief it can be hard to motivate yourself to get out and network, follow up potential clients or in fact, do anything at all.  If you are struggling to get your business off the ground, it can feel easier to give up than take action.  We may tell our clients to feel the fear and do it anyway, but we need to do it ourselves as well.

To get tips on how to get the right mindset for success, sign up for the next tip at and you will get the full top 10 tips next week.

Tip 8 Get known for the right reasons

To get known, many people will attempt some kind of networking.  Most people will get out there and find local events and start to build relationships with potential joint venture partners, connections and you may even find clients too.  It can be a lonely business, especially if you run your coaching business from home, so these connections are essential for you success… To receive the full top 10 tips for coaches, register at if you haven’t done so already.  You will also hear advice from Duncan Brodie and Marian Way.

Tip 7 Get ahead of the competition

As you will know from following the last tip, once you position yourself as an expert, it makes it easier to focus your marketing and therefore get the clients that you want to serve in your business.  But what else can you do to get ahead of the competition? Well I do need to mention that you need to be a great coach. I have to say that training and experience has to be number one… To read the full tip and hear from Supercoach, Michael Neill, register now at

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