How to use your book to build your business
In the third section of Book Marketing Made Simple, I mention dozens of ways you can use your book to build your business. And actually you don’t need to wait for your book to be finished, published and launched to do some of these.
Your book is the vehicle that enables you to educate and widen your audience, reach more people and change lives through your knowledge and expertise.
But very few people make money from book sales alone. They’ll often seek other ways to use their book to build their business.
One of the things that many of my clients do is take their book and turn it into other valuable content, like an online product or programme.
Create once, use multiple times!
The thing I love about having a book – whether you’ve finished it or just started it – is that you’ll have plenty of content that you can use again and again.
You don’t have to be continually reinventing the wheel and coming up with something new, you can use the material that you’ve created already, and repurpose and re-use.
Take creating a product for example, there are two main models that you could follow:
- You could take the core process that you teach in your book and deliver an overview.
- Or you could take part of what you do, e.g. a chapter of your book and go into this in more detail.
Now you may be thinking, why should I do this? Why can’t I simply use my book?
I’m sure that if you’ve already finished your book, you’ve realised that you can’t include everything you know in 40-50,000 words. And as you can’t tailor make each chapter to each individual reader, there are other things you can do to support their learning from your book. And that’s where a product comes in.
- You can give more value than you can through your book alone.
- By being able to give your time either on a one-to-one basis or in a group, people can get answers to their individual questions.
- You can develop and grow your community and help people on a deeper level.
- On a business level, you can create multiple streams of income from your expertise through providing this value, thus allowing you to build your business from your book.
Let me give you a few examples.
When I wrote Your Book is the Hook in 2014, I created, sold and ran an online programme that helped me to go from idea to published book in just 6 months. And it also helped my clients to get focused on the steps they needed to take to write their books too.
With Book Marketing Made Simple, I ran the 30 Day Book Marketing Challenge in April this year, which gave a deeper overview into many of the topics I write about in the book, with the added value of weekly webinars.
I’m about to launch The Book Launch Blueprint, which specifically takes chapter 17 of Book Marketing Made Simple and shows you the exact steps, resources and templates that I followed to get to number one on Amazon – so that you can do it too.
And if you’re wondering how you can turn your knowledge into products and programmes, I can give you plenty more client examples of where they’ve packaged their expertise into events, online product, group programme, merchandise, workbook, one-to-one services, membership sites, question cards, retreats and more.
What will you do?
Creating products and programmes is just one thing that you could do to use your book to build your business. And there are many more where that came from in my new book, so grab a copy if you haven’t already got one.
What will you do to use your book to build your business? Please comment below with your ideas!