Yesterday I had the privilege of interviewing the Compassionate Business Mentor, Alisoun Mackenzie, and chatting about her new book. Alisoun and I met in Edinburgh last year at a client’s book launch. I knew then that we had some great collaborations ahead and this is the first.
Alisoun Mackenzie wrote her second book, Give to Profit, after realising something was missing in her business. Then a chance trip to Rwanda accidentally changed her life – and her business. This helped her to support charitable causes, build her business doing more of what she loves, and make a bigger difference in the world.
She later realised that many solopreneurs would love to give to charity and support social causes alongside running their business, but many don’t know where to start or what to consider, and how to integrate charitable giving into their business – hence this book.
Click below to watch the interview.
We’ve decided that we’re no longer offering an early bird discount for our upcoming events including our Planning and Writing mini-retreat in the UK and the Writing Retreat in Spain. That’s because we believe that early bird discounts can be bad for business!!
If you’re not familiar with the term, an early bird discount is something that’s available at a reduced price if booked or bought in advance of an event or product launch. It’s a great way to encourage people to book early, see if there’s a demand, and it’s a good scarcity tactic for your marketing.
- Understanding your ideal reader and client
- Getting clear on the topic for your book
- Deciding how to structure your content
- Time management and motivation strategies
- How to get started – or how to get finished!
- How to get your book published
- Creating a webinar or product from your book
- Developing your sales funnel
- Strategies to get your book noticed online
- Creating a squeeze page to sell your book
- How to become an Amazon bestseller
- Getting speaking engagements from your book
Whilst we were there, Sheryl and I found ourselves discussing the question “What is the first stage in the book writing process?”
When I wrote Your Book is the Hook, the first logical step was the actual decision to write your business book. As we listened to Helen talk about always wanting to write, and we reflected on our own journeys, we became aware that something happens before this decision. We have aptly named this the dreaming phase.
At my recent book launch party, I held an Author’s Journey Spotlight section. I asked four of my clients to showcase their books, tell us why they wrote them and I thought you’d like to hear their stories.
The Author’s Journey – Let me introduce my four authors.
Beverley has set up this new podcast series for busy women with big ambitions. My interview goes live today, Tuesday 5 April.
You can register here to receive the interview podcast where I discuss visibility and the importance of being seen.
Beverley has set up weekly doses of inspiration, which you can download onto your computer, tablet or smartphone, and listen to it anywhere.
You’ll be able to access this popular podcast series with amazing women from around the world, fulfilling their ambition and going beyond the social norm. Enjoy the interview!
This has been a regular trip for the last 4 years. I started skiing in 2012 as part of the ‘Year to Live’ project which I documented in my latest book The Mouse That Roars. I decided that it was time to join my husband skiing, rather than doing my own thing for a couple of weeks each year (which I actually rather enjoyed!).
I was in my late thirties when I decided to stretch my comfort zone and take up skiing. If you’re familiar with the four stages of learning model, I’m most definitely still in the conscious incompetence area most of the time!
I’ve also realised the link between writing and skiing based on my experiences. Here are 7 of the lessons that I’ve learnt from skiing that are relevant to life, business and books.
Lesson no. 1. You’ve got to face the right direction
Over the last few months, I’ve been rebranding my business and I’ve just revealed the new me under the name of ‘Librotas’. I’ve explored what I do, why it’s important, and the values that I bring to my business.
Although what I do hasn’t changed – helping business owners to write, publish and promote their books – in reality there’s more to it than this, which I explored in last week’s blog post.
I’m not unique on this journey. That question ‘What do you do?‘ flummoxes the most experienced business owners, leaving many a gibbering wreck when it comes to delivering their elevator pitch – even for those who feel they are clear on their message. Continue reading
If I had a fiver for every time someone told me that they’d started but not finished writing their book, then I’d be on the way to becoming a millionaire!
The aim of writing a book is to ultimately publish it, reach more people, and make money from writing it, and use it as a brilliant business tool.
It seems like an easy thing to do, but when you get going, there are multiple things that you need to think about… like Continue reading