Marketing Skills | Karen Williams Book Mentor Librotas

Marketing skills

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Should you give away a free book?

free book

Why would you give away a free book?

My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book.

What do you think about this strategy? Are you horrified or does it make some sense?

Writing a book to build your business isn’t just about making money from sales.

Of course, I’d advise you follow the strategy to get to no. 1 on Amazon.

I’d advise you to sell your book at events and via your website.

I’d also suggest that you carry a copy with you at all times, that you can use as a networking prop or sell to anyone who wants one.

And there is something nice about getting a royalty payment in your bank account, or taking cold hard cash for the sale of your book.

In this blog, I’m not saying that you can’t or shouldn’t sell your book – as I do, and encourage my clients to do the same – but there are other ways to use it as a successful business building tool and there are times when I suggest that you give away a free book. Continue reading

What is a business building book?

business building book

I talk a lot about writing a business building book, so I thought it might be useful to define what I mean.

A business building book is not about ‘buy my stuff’ or ‘sell sell sell’. It’s an authentic way to connect with your ideal reader and reach those who may not have heard of you before. It doesn’t have to be icky. Actually having a great book is a great sales tool in your hand without it feeling salesy!

In my view, a good business building book is one that: Continue reading

When do you need to start marketing your book?

start marketing your book keyOne of the things that many people don’t think about when they start to write their book is marketing it.

They start with an idea, they may well plan it out, develop their structure and then they begin writing their book.

Many brilliant authors fail to market their book until the writing is well underway. And this is too late. You can have the best book in the world, but with a poor marketing plan, it will struggle to be successful.

If you’re writing a book to build your business – or indeed any book – you need to start marketing your book before you start to write it.

This was wise advice given by Helen McCusker from Bookollective at our recent Author’s Journey event and I agree totally. That’s why I’ve written my new book, Book Marketing Made Simple, to tell you where to start. Continue reading

How to get referrals from your book

business referralsA book is a brilliant tool if you want to get more business referrals.

But having a dream to write a book is one thing, and putting your ideas into action is another!

The main problem with many business authors is that they have lots of ideas. They don’t know how to pick the right message. They struggle with structuring their topic, and they may be woolly about who their book is for. That’s where I can help.

When I work with my clients, the process of writing the book enables them to get clearer on their message, polish their elevator pitch, and of course publishing their book is the icing on the cake!

Continue reading

How to build the know, like and trust factor

know, like and trustYou may be wondering how you’re ever going to find time to write your book.

It feels like another milestone to achieve. How are you going to manage it alongside everything else in your business?

You’ve got your head down focusing on your marketing and doing everything you feel that you should be doing to get in front of the right people.

But there’s only so much information that people can glean from your website, your social media presence or even meeting you at a networking event.

And I hate to tell you this, your message and your name may be easily forgettable.

Continue reading

5 reasons why most business authors fail

fail

Writing a book doesn’t guarantee your success.

Just putting your words down on paper and hoping that it will help you to attract more clients isn’t going to cut it.

And actually most business authors and their books fail.

Why you may ask?

Here are 5 reasons why most business authors fail

  1. They write their book and do nothing with it or launch it halfheartedly. They consider it done and then jump onto the next new project rather than consolidating what they’ve already created. Continue reading

Why you and your story matters

storyOne of the reasons why some of my clients write their books is to share their story.

They’ve been through experiences that will help others.

They want to give people the tools that they didn’t have.

It’s also cathartic to get their message down on paper.

But it’s not always easy.

I certainly found this when I wrote The Mouse That Roars, and I shared part of my story in last week’s blog. As well as the experiences I recounted, my inner critic got in the way more times than I care to mention! And if it wasn’t for the support that I received to write and edit it, it would probably still be on the back-burner.

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How your book will help you stand out

stand out When there are many people doing something similar to you, you may struggle to be unique and stand out. This is one of the reasons that business owners decide to write a book.

One of my clients is motivated to write her book because her biggest competitor has a book coming out.

Another client knows that it is a great way to get in front of decision-makers in the organisations she wishes to reach.

I have a third client who wants to use his book as a positioning tool. He knows that it will set him aside from others in his profession, and he wants to leave a legacy that will help others. Continue reading

How to create multiple streams of income from your book

productsI’ve said it before and I’ll say it again. Writing a book isn’t just about writing your book. It’s important to think about how you can use it as a business building tool.

One way of doing this is by creating new products, programmes or events from the content, which enables you to create multiple streams of income from your book.

When I wrote Your Book is the Hook, I developed and sold a programme that I ran alongside writing it.

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An audio book, videos and a telesummit opportunity

Recording Your Book is the HookThe audio book

A couple of weeks ago I recorded an audio book demo of the first part of chapter one from Your Book is the Hook.

I was recently introduced to Dielle and Chris at Igloo Studios who want to help authors to create their audio book. I had a few hours in their studio to do the recording.

In today’s fast paced world, many people listen to books on the go. They want to access information quickly. Having an audio book allows you to do this.

Continue reading

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