When I rebranded as the Book Mentor, Librotas, I had a dream to set up a one stop shop for business authors, where I could provide all the support they would need to plan, write, publish and market their books successfully. And to some extent I did. I had a team in place that could help my clients with the areas where I didn’t have expertise – like editing, proofreading, design and publishing.
But now I have an exciting announcement.
This month I am launching ‘Librotas Books’, a publishing arm of Librotas to help business authors to publish their books easily and effectively. I’ve partnered with Sam Pearce at Swatt Design to provide a bespoke and comprehensive service for our clients.
The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader’s attention, and makes an impact with those who need to hear your message.
But it’s not always easy to find the right idea. There may be lots of things going on in your head, and you’ve got to pick the right one for now.
This was a question that I was asked by Louise Evans last week. I was in Florence for her book launch party. She asked me the question when we met for dinner a couple of days before to discuss her event.
As Louise’s book mentor, I’ve supported her to write 5 Chairs 5 Choices. A leadership trainer and coach, Louise works with organisations in Italy and internationally. Her book showcases her ‘5 Chairs’ process which helps people to master their communication, own their behaviours, and gives them the tools to manage the behaviours of others.
Anyway back to the question: ‘What do you enjoy most about your work?’ Continue reading
When you’re balancing your life, your work, your business, your family, and your health, sometimes something has to give.
Keeping on top of your mojo is important. You don’t want to wait until you’ve hit the wall to realise that you can’t cope any more.
I sometimes have clients who struggle with their books for many reasons. And I was recently asked for my words of wisdom.
I came up with some ideas, but thought it would be useful to share a story that may well resonate with you and 3 tips that help me daily. Continue reading
One of my clients is motivated to write her book because her biggest competitor has a book coming out.
Another client knows that it is a great way to get in front of decision-makers in the organisations she wishes to reach.
I have a third client who wants to use his book as a positioning tool. He knows that it will set him aside from others in his profession, and he wants to leave a legacy that will help others. Continue reading
I was recently asked this question: “Why on earth would I share everything I know in my book? If I give away my best stuff, surely I’ll be giving away the crown jewels, and then no one will ever need to work with me.”
It’s an interesting one isn’t it? A book is a great positioning tool, yet you want to use it to build your business, so it needs to generate clients.
The thing about writing a book is that you don’t need to reinvent the wheel. You have all the knowledge and content for the book already and it’s just about sharing it.
But unfortunately unless you’re really well known, it’s unlikely you’ll retire on the proceeds of your book sales!
Here’s my take on it.
When you share your best stuff in your book you will get noticed. Your readers will think ‘well if he or she gives all of this information for the price of a book, how will it be if I work with them further?’
But it’s not just that. Continue reading
If I had a fiver for every time someone told me that they’d started but not finished writing their book, then I’d be on the way to becoming a millionaire!
The aim of writing a book is to ultimately publish it, reach more people, and make money from writing it, and use it as a brilliant business tool.
It seems like an easy thing to do, but when you get going, there are multiple things that you need to think about… like Continue reading
I wouldn’t be able to do the work I do, helping others to write and create their life changing books, without the people who want to write them, my clients!
As it’s been a while since I shared a success story, this week I’d like to introduce you to Helen Monaghan, a rising star, inspirational role model and brilliant author. She has achieved so much in the short time she has worked with me – having published her first book last week – and I’m delighted that she’s agreed to share her story with you.
So let her inspire you to write and publish your own book!
Helen, tell us about you and your business. Continue reading