I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews.
Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell your book to more people than your best mate, your mum and your clients.
The thing about writing a book is that you can reach more people with your message. Through platforms like Amazon (and others are available!) you can get your book out to people all around the world, and grow your business from this base if you have the other fundamentals right first.
Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.
And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.
This was a question that I was asked by Louise Evans last week. I was in Florence for her book launch party. She asked me the question when we met for dinner a couple of days before to discuss her event.
As Louise’s book mentor, I’ve supported her to write 5 Chairs 5 Choices. A leadership trainer and coach, Louise works with organisations in Italy and internationally. Her book showcases her ‘5 Chairs’ process which helps people to master their communication, own their behaviours, and gives them the tools to manage the behaviours of others.
Anyway back to the question: ‘What do you enjoy most about your work?’ Continue reading
At my recent book launch party, I held an Author’s Journey Spotlight section. I asked four of my clients to showcase their books, tell us why they wrote them and I thought you’d like to hear their stories.
The Author’s Journey – Let me introduce my four authors.
I recently held the book launch party for my fourth book, The Mouse That Roars: A Shy Girl’s Guide To Living Courageously.
You could say that I’m a seasoned hand now it’s my fourth book, but I like to mix things up and do things differently each time.
At the time of writing this blog post, I was deep in planning for the event, so thought that sharing a short checklist of 10 things that you need to have in place for your successful book launch would be useful! Continue reading
If you watched my recent Book Marketing Masterclass, you’ll have learnt 7 of the marketing strategies that you can implement to promote your book.
These tips will allow you to create a buzz for your new product before you finish writing it and actually launch it.
It’s essential that you get these in place now so that you can reap the rewards when your book is published. It’s very exciting to have people who can’t wait to see your book being released and signing up to be your first book customers.
The first strategy I shared was this: Buy the website for your book.
With more than 70 people in the room, and the chance to share my story and experiences, this book put me and my business on the map.
Instead of being one of the crowd in the coaching community, the book enabled me to stand out. The book launch was just part of the journey, but it allowed me to create a buzz and it gave people something to talk about.
The Secrets of Successful Coaches was this book: it morphed from 11 interviews with very successful coaches sharing their business stories and advice. I had the opportunity to learn from them and share their nuggets with the world through my book. Continue reading
What’s at the top of your ‘to do’ list?
This is the thing that you know you MUST do. It IS your priority and it IS non-negotiable.
I’ve talked to a few people recently who have ‘writing a book’ on their ‘to do’ list. But it’s not at the top.
It keeps slipping down the list and never becomes a priority.
Sure it’s important to bring in clients and to earn an income, but what if I told you that…
- Writing your book doesn’t have to be time consuming
- You have all the content you need already
- If you don’t do it, someone else will get in there first!
- If you don’t write your book, you’re leaving money on the table
What goes through your mind when you think about writing a book?
Do you believe that it’s easy or hard?
What do you consider the difference that having a published book might make (or not make) to your business?
I’d like to expose 5 myths about writing a book and what actually is fact rather than fiction!
Myth 1: Writing a book will get me noticed and will automatically build my business.
I’ve been asked what happens at a book launch party, so I thought I’d use this opportunity to tell you what takes place, and give you some tips to organise your own bash!
What happens at a book launch party?
Well to be honest anything goes… This is my second official book launch party and I’ve been to many others too. I also thought it was a great opportunity to show you how it’s done!