In the third section of Book Marketing Made Simple, I mention dozens of ways you can use your book to build your business. And actually you don’t need to wait for your book to be finished, published and launched to do some of these.
Your book is the vehicle that enables you to educate and widen your audience, reach more people and change lives through your knowledge and expertise.
But very few people make money from book sales alone. They’ll often seek other ways to use their book to build their business.
One of the things that many of my clients do is take their book and turn it into other valuable content, like an online product or programme. Continue reading
But that wasn’t the sole purpose of my book launch.
It was part of a bigger plan to help reach more people with the book, and support those who wish to write and publish their books successfully.
However, the resulting Amazon bestseller status certainly made it worthwhile putting the launch plans into place!
I’m often asked ‘How easy is it to become an Amazon bestseller and hit the no. 1 spot?’ So I decided to share my thoughts in this blog.
Do you want to get your message out to thousands of people and tell them about your book?
One of the ways I’m promoting my upcoming book launch is by using a tool called Thunderclap.
Described as an online flash mob, it’s a great way to get a message out to many social media followers at any one time, allowing you to reach more people with your promotion.
*** Please can you support me at this link: http://thndr.me/mRshvV ***
And if you’d like more information about Thunderclap, how it works, and how you can sign up, please read on.
I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews.
Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell your book to more people than your best mate, your mum and your clients.
The thing about writing a book is that you can reach more people with your message. Through platforms like Amazon (and others are available!) you can get your book out to people all around the world, and grow your business from this base if you have the other fundamentals right first.
Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.
And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.
This was a question that I was asked by Louise Evans last week. I was in Florence for her book launch party. She asked me the question when we met for dinner a couple of days before to discuss her event.
As Louise’s book mentor, I’ve supported her to write 5 Chairs 5 Choices. A leadership trainer and coach, Louise works with organisations in Italy and internationally. Her book showcases her ‘5 Chairs’ process which helps people to master their communication, own their behaviours, and gives them the tools to manage the behaviours of others.
Anyway back to the question: ‘What do you enjoy most about your work?’ Continue reading
At my recent book launch party, I held an Author’s Journey Spotlight section. I asked four of my clients to showcase their books, tell us why they wrote them and I thought you’d like to hear their stories.
The Author’s Journey – Let me introduce my four authors.
I recently held the book launch party for my fourth book, The Mouse That Roars: A Shy Girl’s Guide To Living Courageously.
You could say that I’m a seasoned hand now it’s my fourth book, but I like to mix things up and do things differently each time.
At the time of writing this blog post, I was deep in planning for the event, so thought that sharing a short checklist of 10 things that you need to have in place for your successful book launch would be useful! Continue reading
If you watched my recent Book Marketing Masterclass, you’ll have learnt 7 of the marketing strategies that you can implement to promote your book.
These tips will allow you to create a buzz for your new product before you finish writing it and actually launch it.
It’s essential that you get these in place now so that you can reap the rewards when your book is published. It’s very exciting to have people who can’t wait to see your book being released and signing up to be your first book customers.
The first strategy I shared was this: Buy the website for your book.
With more than 70 people in the room, and the chance to share my story and experiences, this book put me and my business on the map.
Instead of being one of the crowd in the coaching community, the book enabled me to stand out. The book launch was just part of the journey, but it allowed me to create a buzz and it gave people something to talk about.
The Secrets of Successful Coaches was this book: it morphed from 11 interviews with very successful coaches sharing their business stories and advice. I had the opportunity to learn from them and share their nuggets with the world through my book. Continue reading