book marketing strategies
Why would you give away a free book?
My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book.
What do you think about this strategy? Are you horrified or does it make some sense?
Writing a book to build your business isn’t just about making money from sales.
Of course, I’d advise you follow the strategy to get to no. 1 on Amazon.
I’d advise you to sell your book at events and via your website.
I’d also suggest that you carry a copy with you at all times, that you can use as a networking prop or sell to anyone who wants one.
And there is something nice about getting a royalty payment in your bank account, or taking cold hard cash for the sale of your book.
In this blog, I’m not saying that you can’t or shouldn’t sell your book – as I do, and encourage my clients to do the same – but there are other ways to use it as a successful business building tool and there are times when I suggest that you give away a free book. Continue reading
The impact of this is that they struggle to get sales, fail to build momentum, and don’t create a buzz with their book.
The more people who know that your book exists – even before you finish it (yeah I know it feels a bit scary!) – the more people who will be there to support you when you finally get it done.
So that you don’t fall into that trap, I want to give you 7 simple pre-launch book marketing strategies that you can use even before you’ve finished writing your book. Continue reading
With more than 70 people in the room, and the chance to share my story and experiences, this book put me and my business on the map.
Instead of being one of the crowd in the coaching community, the book enabled me to stand out. The book launch was just part of the journey, but it allowed me to create a buzz and it gave people something to talk about.
The Secrets of Successful Coaches was this book: it morphed from 11 interviews with very successful coaches sharing their business stories and advice. I had the opportunity to learn from them and share their nuggets with the world through my book. Continue reading