When I rebranded as the Book Mentor, Librotas, I had a dream to set up a one stop shop for business authors, where I could provide all the support they would need to plan, write, publish and market their books successfully. And to some extent I did. I had a team in place that could help my clients with the areas where I didn’t have expertise – like editing, proofreading, design and publishing.
But now I have an exciting announcement.
This month I am launching ‘Librotas Books’, a publishing arm of Librotas to help business authors to publish their books easily and effectively. I’ve partnered with Sam Pearce at Swatt Design to provide a bespoke and comprehensive service for our clients.
After attending the Planning and Writing Mini-retreat in 2016, Sian has been focusing on writing her second book. After spending 7 tough years on the streets of Scotland and later experiencing burn out, she is now an award- winning health coach. Her inspiration is to support entrepreneurs who are so determined to build their dream business, that they forget to take care of themselves!
A few of my clients have kindly given their time to tell you what they think about working with me, how their book has helped their business, and their advice to those embarking on the journey. You can listen to the first interview here.
Writing a book has become common place in the business community over the last few years. The question ‘how to get a book published?’ is one asked by many.
With the rise in partnership publishing, self-publishing, and eBooks, it’s easier than ever to see your name on the front cover of a book.
Most well known ‘experts’ have published at least one book, as they know it’s a great way to reach more people and build their credibility. But it can be a struggle to get clear on your message, know who you’re writing a book for, and using your book to attract more clients and grow your business.
So what are the steps you need to take to get a book published and who needs to be on your book publishing team?
The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader’s attention, and makes an impact with those who need to hear your message.
But it’s not always easy to find the right idea. There may be lots of things going on in your head, and you’ve got to pick the right one for now.
But having a dream to write a book is one thing, and putting your ideas into action is another!
The main problem with many business authors is that they have lots of ideas. They don’t know how to pick the right message. They struggle with structuring their topic, and they may be woolly about who their book is for. That’s where I can help.
When I work with my clients, the process of writing the book enables them to get clearer on their message, polish their elevator pitch, and of course publishing their book is the icing on the cake!
This was a question that I was asked by Louise Evans last week. I was in Florence for her book launch party. She asked me the question when we met for dinner a couple of days before to discuss her event.
As Louise’s book mentor, I’ve supported her to write 5 Chairs 5 Choices. A leadership trainer and coach, Louise works with organisations in Italy and internationally. Her book showcases her ‘5 Chairs’ process which helps people to master their communication, own their behaviours, and gives them the tools to manage the behaviours of others.
Anyway back to the question: ‘What do you enjoy most about your work?’ Continue reading
It feels like another milestone to achieve. How are you going to manage it alongside everything else in your business?
You’ve got your head down focusing on your marketing and doing everything you feel that you should be doing to get in front of the right people.
But there’s only so much information that people can glean from your website, your social media presence or even meeting you at a networking event.
And I hate to tell you this, your message and your name may be easily forgettable.
Writing a book doesn’t guarantee your success.
Just putting your words down on paper and hoping that it will help you to attract more clients isn’t going to cut it.
And actually most business authors and their books fail.
Why you may ask?
Here are 5 reasons why most business authors fail
- They write their book and do nothing with it or launch it halfheartedly. They consider it done and then jump onto the next new project rather than consolidating what they’ve already created. Continue reading
They’ve been through experiences that will help others.
They want to give people the tools that they didn’t have.
It’s also cathartic to get their message down on paper.
But it’s not always easy.
I certainly found this when I wrote The Mouse That Roars, and I shared part of my story in last week’s blog. As well as the experiences I recounted, my inner critic got in the way more times than I care to mention! And if it wasn’t for the support that I received to write and edit it, it would probably still be on the back-burner.