Book Promotion | Karen Williams Book Mentor Librotas

book promotion

The 3 stages of book marketing

book marketing

Many people leave their book marketing until it’s too late, as mentioned in a recent blog post. They fail to build their community whilst they’re writing their book or put the systems into place to make marketing easy.

And others run out of steam during or after they publish. Then they wonder why they ever started writing their book in the first place.

In my opinion, there are three stages of book marketing:
1. Pre-launch marketing
2. Book launch strategies
3. Post-launch promotion
Each of these require a very different approach, and I’d like to share them with you in this week’s blog.

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How to organise a book launch party

13102870_10154108841913744_1090589668500706104_nI recently held the book launch party for my fourth book, The Mouse That Roars: A Shy Girl’s Guide To Living Courageously.

You could say that I’m a seasoned hand now it’s my fourth book, but I like to mix things up and do things differently each time.

At the time of writing this blog post, I was deep in planning for the event, so thought that sharing a short checklist of 10 things that you need to have in place for your successful book launch would be useful! Continue reading

4 reasons why writing your book must be at the top of your to do list

writing your book

What’s at the top of your ‘to do’ list?

This is the thing that you know you MUST do. It IS your priority and it IS non-negotiable.

I’ve talked to a few people recently who have ‘writing a book’ on their ‘to do’ list. But it’s not at the top.

It keeps slipping down the list and never becomes a priority.

Sure it’s important to bring in clients and to earn an income, but what if I told you that…

  1. Writing your book doesn’t have to be time consuming
  2. You have all the content you need already
  3. If you don’t do it, someone else will get in there first! 
  4. If you don’t write your book, you’re leaving money on the table

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The 5 myths of writing a book

What goes through your mind when you think about writing a book?

Do you believe that it’s easy or hard?

What do you consider the difference that having a published book might make (or not make) to your business?

I’d like to expose 5 myths about writing a book and what actually is fact rather than fiction!

Myth 1: Writing a book will get me noticed and will automatically build my business.

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