As a new author, there are many things you can do to get more publicity. Things like talking about your book to anyone who will listen (especially those who will support your PR campaign!), getting clear on your message and how to tell your story, and what actually makes you different.
Exploring your expertise helps you to understand what you love to do in your business, how you can do more of what you love and how you can ditch everything else. On top of that, you can discover who you like to work with in your business, define your target market and importantly create an avatar for your ideal customer – did you see me talk about Sarah last week? Then you’ll be able to find out more about their problems and issues (and why they might employ you) and then how you can help them to solve the problems they have.
I talked a little about this last week so today I’d like to talk about outsourcing for success, as this is an incredibly important part of running a successful business. At the workshop yesterday I was joined by Esther Harris, a great friend and PR expert and she shared with the group how to make PR easy by sharing our stories and how we can create a good relationship with journalists. Then we had Tracy Harris, my fabulous VA talking about outsourcing for success. Her balloons exercise was a sight to behold – so I can’t wait to share with you the photographs from Ian Hamilton at some stage in the future.
Basically with all of this, there is only so much you can do in your business to be successful. It is important to both know your expertise but also be willing and able to outsource the things that stop you from servicing your clients. If you are holding too many balloons, you won’t be able to do the stuff you love and ultimately run a successful business. What do you need to outsource to create your successful business?