marketing your book
One of the things that many people don’t think about when they start to write their book is marketing it.
They start with an idea, they may well plan it out, develop their structure and then they begin writing their book.
Many brilliant authors fail to market their book until the writing is well underway. And this is too late. You can have the best book in the world, but with a poor marketing plan, it will struggle to be successful.
If you’re writing a book to build your business – or indeed any book – you need to start marketing your book before you start to write it.
This was wise advice given by Helen McCusker from Bookollective at our recent Author’s Journey event and I agree totally. That’s why I’ve written my new book, Book Marketing Made Simple, to tell you where to start. Continue reading
There must be 101 ways to market your business book, and you don’t have to wait until you’ve finished it to start. Actually the earlier you begin to promote your book and tell people about it, the more motivated you will be to actually finish it!
My clients and I usually start working together from day one. From the day they have the idea for their book – when they realise they need help to get it done – to the day they launch their book, or a little bit later. As well as helping them to plan and write their book, I help them to get published and we work on the marketing alongside the writing. Continue reading