I talk a lot about writing a business building book, so I thought it might be useful to define what I mean.
A business building book is not about ‘buy my stuff’ or ‘sell sell sell’. It’s an authentic way to connect with your ideal reader and reach those who may not have heard of you before. It doesn’t have to be icky. Actually having a great book is a great sales tool in your hand without it feeling salesy!
In my view, a good business building book is one that: Continue reading
My PR person recently asked me to create a blog about why I write for a magazine article, and I’d love to ask you the same. Whether it’s for a blog, book or a newsletter, I’d like to know your motivation and why you write.
Which of these 7 reasons is why you write?
Through talking with my clients, there are various reasons why they write and here are some of them. Continue reading
I want to share an observation with you about what makes an author an expert.
When I picked up a recent edition of Psychologies Magazine, almost 100% of contributors had a book to their name. Isn’t that interesting?
Let’s take a specific example. I’ve been following Jason Vale, The Juice Master for a couple of years and I did a 7 day juice fast last year. He has turned the relatively easy concept of turning fruit and veg into a tasty but nutritious drink into a very successful business.
Yes he’s written many books, but it’s more than that. Continue reading