write a book
I’ll be talking about these in more detail in my upcoming Book Masterclass, and in the meantime, I’d like to mention the fourth one in this week’s blog post and give you some tips if you’re struggling in this area.
One thing that many of my clients struggle with is finding time to write their book. Continue reading
It’s not easy writing a book. Many people struggle to get started and even more people start but never finish.
So let me introduce you to my clients and their books.
Thriving Abroad by Louise Wiles and Evelyn Simpson
In the third section of Book Marketing Made Simple, I mention dozens of ways you can use your book to build your business. And actually you don’t need to wait for your book to be finished, published and launched to do some of these.
Your book is the vehicle that enables you to educate and widen your audience, reach more people and change lives through your knowledge and expertise.
But very few people make money from book sales alone. They’ll often seek other ways to use their book to build their business.
One of the things that many of my clients do is take their book and turn it into other valuable content, like an online product or programme. Continue reading
Yesterday I had the privilege of interviewing the Compassionate Business Mentor, Alisoun Mackenzie, and chatting about her new book. Alisoun and I met in Edinburgh last year at a client’s book launch. I knew then that we had some great collaborations ahead and this is the first.
Alisoun Mackenzie wrote her second book, Give to Profit, after realising something was missing in her business. Then a chance trip to Rwanda accidentally changed her life – and her business. This helped her to support charitable causes, build her business doing more of what she loves, and make a bigger difference in the world.
She later realised that many solopreneurs would love to give to charity and support social causes alongside running their business, but many don’t know where to start or what to consider, and how to integrate charitable giving into their business – hence this book.
Click below to watch the interview.
Writing a book takes a lot of time, right?
And what happens? You start with good intentions to write your book then life gets in the way. Attracting client work takes priority as you can see how that can bring in an income to your business, and the book keeps on going on the back-burner.
So how would you like to see how you can make money from writing your book at all stages – whether you’re still writing it, are in the finishing stages or have already launched it? Continue reading
As a new author, there are many things you can do to get more publicity. Things like talking about your book to anyone who will listen (especially those who will support your PR campaign!), getting clear on your message and how to tell your story, and what actually makes you different.
If you’re writing a book as a business building tool, how important is it that you write a bestselling book?
Here’s the case for and against having a bestselling book.
I’d love to know which you choose to do!
The case against having a bestselling book
Last year I was at a networking event with one of my clients, who had just launched her book. She was asked by another member what her goal was for her book. How many copies does she want to sell? And how will she feel when the book becomes a bestseller?
There are many things to think about when you’re writing a book, and often it can feel overwhelming.
Where do you start?
What are the steps on the journey?
How do you get published?
Which are the best ways to market your book?
How much will it cost?
These are all valid and important questions and the one I want to answer today is this:
When I rebranded as the Book Mentor, Librotas, I had a dream to set up a one stop shop for business authors, where I could provide all the support they would need to plan, write, publish and market their books successfully. And to some extent I did. I had a team in place that could help my clients with the areas where I didn’t have expertise – like editing, proofreading, design and publishing.
But now I have an exciting announcement.
This month I am launching ‘Librotas Books’, a publishing arm of Librotas to help business authors to publish their books easily and effectively. I’ve partnered with Sam Pearce at Swatt Design to provide a bespoke and comprehensive service for our clients.
Like many of my clients, Helen has dreamed of writing a book for many years. She knew that she wanted to help more people, and with limited time available, writing books was the perfect solution.
And after reading the first chapter of Your Book is the Hook, she hired me for support to write them!