write a book
As a new author, there are many things you can do to get more publicity. Things like talking about your book to anyone who will listen (especially those who will support your PR campaign!), getting clear on your message and how to tell your story, and what actually makes you different.
If you’re writing a book as a business building tool, how important is it that you write a bestselling book?
Here’s the case for and against having a bestselling book.
I’d love to know which you choose to do!
The case against having a bestselling book
Last year I was at a networking event with one of my clients, who had just launched her book. She was asked by another member what her goal was for her book. How many copies does she want to sell? And how will she feel when the book becomes a bestseller?
There are many things to think about when you’re writing a book, and often it can feel overwhelming.
Where do you start?
What are the steps on the journey?
How do you get published?
Which are the best ways to market your book?
How much will it cost?
These are all valid and important questions and the one I want to answer today is this:
When I rebranded as the Book Mentor, Librotas, I had a dream to set up a one stop shop for business authors, where I could provide all the support they would need to plan, write, publish and market their books successfully. And to some extent I did. I had a team in place that could help my clients with the areas where I didn’t have expertise – like editing, proofreading, design and publishing.
But now I have an exciting announcement.
This month I am launching ‘Librotas Books’, a publishing arm of Librotas to help business authors to publish their books easily and effectively. I’ve partnered with Sam Pearce at Swatt Design to provide a bespoke and comprehensive service for our clients.
Like many of my clients, Helen has dreamed of writing a book for many years. She knew that she wanted to help more people, and with limited time available, writing books was the perfect solution.
And after reading the first chapter of Your Book is the Hook, she hired me for support to write them!
I’d like to give you advance notice of this event, so that you can schedule it into your diary!
Here’s the link to more information: www.writingretreats.co.uk.
If, like many people, you have good intentions to write your book, but it’s always going on the back burner, then do read on.
I was recently agonising over the book title for my next book. I had a working title, but as I did my final edits, I found it didn’t fit anymore, and I was starting to call it ‘The Book With No Name‘.
Although I had many ideas, none of them were giving me the wow factor and making me feel excited. And if I felt that way, how could I make an impact with it? What’s more, as I talk about choosing the right book title in the book, I really do need to lead by example!
With a book title, it needs to grab the attention of your ideal reader. In this instance you’re appealing to two very distinct groups of people – those who are already in your community (where the book title may not be so important), and those who don’t know you yet, who need to be able to find your book, and will be influenced by the book title and what people say about it.
After attending the Planning and Writing Mini-retreat in 2016, Sian has been focusing on writing her second book. After spending 7 tough years on the streets of Scotland and later experiencing burn out, she is now an award- winning health coach. Her inspiration is to support entrepreneurs who are so determined to build their dream business, that they forget to take care of themselves!
A few of my clients have kindly given their time to tell you what they think about working with me, how their book has helped their business, and their advice to those embarking on the journey. You can listen to the first interview here.
If you’ve been reading my blogs for a while, you’ll know that anyone can write a book. BUT it takes the right strategies to write a successful business building book. This was something that I talked about in this week’s book masterclass where I shared my tips on writing a book.
There’s nothing worse than spending your time and energy writing a book, then finding that nobody buys it.
I’d hate for you to have a cupboard or garage full of books that you can never sell.
Most importantly I’d like to ensure that your book builds your business.