writing a book
Writing a book takes a lot of time, right?
And what happens? You start with good intentions to write your book then life gets in the way. Attracting client work takes priority as you can see how that can bring in an income to your business, and the book keeps on going on the back-burner.
So how would you like to see how you can make money from writing your book at all stages – whether you’re still writing it, are in the finishing stages or have already launched it? Continue reading
Why would you give away a free book?
My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book.
What do you think about this strategy? Are you horrified or does it make some sense?
Writing a book to build your business isn’t just about making money from sales.
Of course, I’d advise you follow the strategy to get to no. 1 on Amazon.
I’d advise you to sell your book at events and via your website.
I’d also suggest that you carry a copy with you at all times, that you can use as a networking prop or sell to anyone who wants one.
And there is something nice about getting a royalty payment in your bank account, or taking cold hard cash for the sale of your book.
In this blog, I’m not saying that you can’t or shouldn’t sell your book – as I do, and encourage my clients to do the same – but there are other ways to use it as a successful business building tool and there are times when I suggest that you give away a free book. Continue reading
Many business authors find themselves stuck when getting started with their book.
They have lots of ideas, many things they could share, but no idea how to create the framework and start writing their book.
And some do start writing. But then they get frustrated when they’re not sure where to take their words next.
That’s why I’m running my next Book Masterclass on Monday 9 January, and will be talking about the 10 things you need in place to create a book that sells (click the link above to listen to the recording).
If you’re writing a book, would you prefer to do it the hard way or the easy way?
A book is a big project and it’s not one to be taken lightly. It will take you time to write it. It will be a big part of your life for many months or more. And then you’ve got to publish it and market it!
You need to be committed to writing a book. You need time in your diary, and you need to have a plan to get it done.
And if you’re not sure where to start, here are my tips to help you to do it.
Tonight is the second webinar in the 10,000 Word Summer Book Challenge. Just by stepping up and saying they are writing their book, many of my writers are already creating new opportunities!
Actually, I could give you lots of examples of how my clients have created new opportunities – many before they’ve actually finished (and published) their books.
The act of stepping up creates new opportunities
- It helps you to realise how much you know, which builds your confidence.
- When you start to tell people about your book, they become interested in what you have to say.
- Your book will put you in a different league to your competitors, right from the moment you start to write it.
Are you procrastinating over writing your book?
You’ve got the ideas, knowledge and expertise, but do you find that the actual art of sitting down to write your book doesn’t get done?
Is there always something better or more important to do than actually focusing on your book?
Whilst we were there, Sheryl and I found ourselves discussing the question “What is the first stage in the book writing process?”
When I wrote Your Book is the Hook, the first logical step was the actual decision to write your business book. As we listened to Helen talk about always wanting to write, and we reflected on our own journeys, we became aware that something happens before this decision. We have aptly named this the dreaming phase.
Before I wrote my latest book The Mouse That Roars, I didn’t think I had a story. Ironically it took bravery and courage to realise that I had a story to tell.
For many of my clients, they are also telling their story through their books.
Even those who are writing a self-help, business book or a how-to guide, they’re still sharing their experiences and why they do what they do. Interwoven into their tips and step-by-step strategies, this will bring their work alive.
When I ask people about their challenges in terms of writing a book, most people say that they don’t know where to start, don’t have the time, and are struggling to turn their ideas into content. But… is this the real thing that stops them from writing a book?
From working with my clients, talking to other authors (and from my own experiences!), I know this is just half of the story. What really stops people from writing their book is believing that they can actually do it.