your book is the hook
Why would you give away a free book?
My top tip for day 26 in the Book Marketing Challenge is to give away free copies of your book.
What do you think about this strategy? Are you horrified or does it make some sense?
Writing a book to build your business isn’t just about making money from sales.
Of course, I’d advise you follow the strategy to get to no. 1 on Amazon.
I’d advise you to sell your book at events and via your website.
I’d also suggest that you carry a copy with you at all times, that you can use as a networking prop or sell to anyone who wants one.
And there is something nice about getting a royalty payment in your bank account, or taking cold hard cash for the sale of your book.
In this blog, I’m not saying that you can’t or shouldn’t sell your book – as I do, and encourage my clients to do the same – but there are other ways to use it as a successful business building tool and there are times when I suggest that you give away a free book. Continue reading
I was recently recommended a book by a member of my community, and automatically went onto Amazon to find it. Although it was only recently released, it had no Amazon reviews.
Putting your book on Amazon and hoping isn’t enough if you want it to build your business. And I’m sure that you want to sell your book to more people than your best mate, your mum and your clients.
The thing about writing a book is that you can reach more people with your message. Through platforms like Amazon (and others are available!) you can get your book out to people all around the world, and grow your business from this base if you have the other fundamentals right first.
The right book is the one that will help you to build your business. You need to find your unique hook that enables you to stand out from the crowd, capture your reader’s attention, and makes an impact with those who need to hear your message.
But it’s not always easy to find the right idea. There may be lots of things going on in your head, and you’ve got to pick the right one for now.
One of my clients is motivated to write her book because her biggest competitor has a book coming out.
Another client knows that it is a great way to get in front of decision-makers in the organisations she wishes to reach.
I have a third client who wants to use his book as a positioning tool. He knows that it will set him aside from others in his profession, and he wants to leave a legacy that will help others. Continue reading
One way of doing this is by creating new products, programmes or events from the content, which enables you to create multiple streams of income from your book.
When I wrote Your Book is the Hook, I developed and sold a programme that I ran alongside writing it.
A couple of weeks ago I recorded an audio book demo of the first part of chapter one from Your Book is the Hook.
I was recently introduced to Dielle and Chris at Igloo Studios who want to help authors to create their audio book. I had a few hours in their studio to do the recording.
In today’s fast paced world, many people listen to books on the go. They want to access information quickly. Having an audio book allows you to do this.
One of the questions that I’ve been asked for the Ask The Book Mentor webinars is this:
Should I write a book when I’m struggling to get one-to-one clients?
This is a really great question.
It is difficult to know when to make the decision to write a book. Some people feel like they need to do other things before they can start. They may still be getting clear on their message, their client base and what they are delivering. Continue reading
I recently held the book launch party for my fourth book, The Mouse That Roars: A Shy Girl’s Guide To Living Courageously.
You could say that I’m a seasoned hand now it’s my fourth book, but I like to mix things up and do things differently each time.
At the time of writing this blog post, I was deep in planning for the event, so thought that sharing a short checklist of 10 things that you need to have in place for your successful book launch would be useful! Continue reading
When it comes to a business or self-help book, in my view there are three main types of book that you could write: interview style, how-to guide or memoir.
These each have different styles, different objectives and will take a different approach.
So if you’ve thought about writing a book, but you’ve not been sure where to start, here are the details of the three different books you could write, and the pros and cons of each option. So now there’s no excuse not to get started! Continue reading
So if you’ve got multiple books that you want to create, how do you decide which book to write first?
The problem with many people when it comes to writing a book is Continue reading